Tuesday, March 23, 2010

Shop Makeover

Insanity: doing the same thing over and over again and expecting different results.
~ Albert Einstein

If I don't want to be termed insane, and I want more sales than I am currently getting, I should start doing something different, right? I decided my "something different" would be a shop "makeover", starting with a new camera and picture angles, moving on to new titles and offering free shipping. Then I decided I needed a new doll. I had been thinking about it for a while, but came to a decision about it when one of my customers commented on how ugly my doll was, and how that had previously turned her off from my dresses. So I bought an American Girl doll, and backdrop.

American Girl items are scandalously overpriced.

I'm working on the pictures of my books, and am trying to get some new tooling designs, too; we'll see how that comes out.

I have also been trying to come up with a little more variation for my dresses, as they tend to get a bit boring after a while. I liked the way this one came out, though I think the over-sleeve needs a little tweaking; it's not quite big enough. I also started listing my dresses on Ebay again, and seem to be having better luck now than I did a year ago. As of Saturday, I was 7 (sales) for 11 (listings).

Most of my customers on Ebay have been people that own children's boutiques, or something, I think. I'm not sure yet what I think about my dresses being re-sold, but for now I'm just enjoying the extra sales.


So far, I've had more interest on Ebay in this dress than any other, though no bids yet. I have yet to decide whether it's owing to the dress, the doll, or the backdrop.


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